Top Strategies for Improved SMS Marketing Campaigns

According to statistics, approximately 75% of consumers prefer promotional content sent via SMS. Sadly, many companies get it wrong when it comes to harnessing the power of promotional texts in marketing. Instead of their messages driving up sales, they get ignored, deleted, and in extreme cases, marked as spam. This doesn’t have to be your fate.

You can use numerous strategies to turn your SMS marketing campaigns into a supercharged weapon that will propel your business to new heights. Here are the leading ones.

1. Use a Phone Number Validation Tool

You may craft catchy promotional messages, only for a majority of them to bounce or fail to reach the right prospects due to incorrect and invalid numbers. This problem plagues thousands of businesses globally and drains invaluable resources.

The good news is that you can avoid a similar issue by using a phone number validator API by a top provider like Trestle. With such a tool, you will be able to weed out incorrect or invalid phone numbers to ensure your messages reach real prospects.

2. Personalize Your Text Messages

If you’ve ever received a promotional text that sounds generic, the chances are you ignored it outright and blocked the sender. That is why you shouldn’t send such messages to your audience. Ensure each prospect receives a text that feels personal and relevant.

It should contain several key elements, starting with the recipient’s name. A prospect is more likely to open and engage with a promotional message when it’s tailored and personalized.

3. Send Short, Clear Messages

Most consumers spend 10 seconds or less on a text before deciding whether or not to engage. If your promotional messages are long and unclear, they’ll perform poorly. Therefore, prioritize brevity and clarity.

Each message should have around 160 characters and focus on one key message. Avoid too much information since this will only confuse and put off the reader. Use simple, direct language to make the message clear and easier to digest.

4. Message Prospects at the Right Time

Your prospects are more likely to open promotional messages when they are awake and active. Otherwise, texts sent at weird hours like 2 AM will likely be ignored or considered a nuisance, which is risky because the recipients will likely block your number.

Ensure your business sends all marketing messages at the right time. For instance, if you are targeting evening shoppers, you can bombard prospects between 3-7 pm.

5. Segment Your Audience

Consider segmenting your audience based on location, interests, and past purchasing behaviours for maximum effectiveness. Don’t send the same promotional messages to everyone since uninterested individuals will see it as an annoyance and opt out of receiving your texts in the future.

You can also go above and beyond by segmenting your audience into focused categories like cart abandoners, dormant customers, and recent buyers.

Ready to Supercharge Your SMS Marketing Campaigns?

Take the first step to improving your SMS marketing campaigns with Trestle’s phone validation API. With this digital solution, you can validate the customer phone numbers in your database and ensure all promotional texts are sent to active prospects.

So if you want to avoid significant wastage of financial resources and other issues associated with sending messages to incorrect, outdated, and invalid phone numbers, make this tool a part of every marketing campaign.